Radio FM Marketing
Worldwide FM Radio advertising contributes to almost 10% of total marketing spends but in India Radio Advertising represents under 5% of marketing spend.
Famous FM stations in India are Radio Mirchi, Radio One, Red FM, Radio Fever and FM AIR Rainbow. There are roughly more than 80 FM stations across cities in India. Mostly large FM Radio markets are Bangalore, Delhi, Chennai, Kolkata and Mumbai.
Advantages of marketing in FM radio
FM Radio promoting has numerous advantages. Sponsors promoted on FM Radio and is well known for the accompanying reasons:
FM Radio promotion has the upper hand of local targeting. Through running an ad on FM, one can reach out a single city. For instance: a brand wants to target only Mumbai through FM Radio can pick only Radio Mirchi Mumbai or Red FM Mumbai.
FM Radio advertising helps achieve an audience multiple items. As research recommends, a customer needs to tune in to an ad 4-5 times before taking an action or forms an opinion. FM Radio Advertising has an excellent advantage for high frequency marketing campaigns. An FM Advertiser can utilize different jingles in a single FM Radio advertising campaign. FM Radio Advertising rate gives one of the lowest costs per reach.